Soar: the College Counselor’s Edge in a World Run by AI.
Your students are already using AI for college planning. They’re doing it late at night, without you in the room. And college admissions conversations now range far beyond: careers, majors, costs, scholarships, and everything in between. Soar™ is the AI college and career planning platform that has your back: an AI that actually knows each student and has deep knowledge of college and career, with a shared record of everything they explore.
Where general AI hands students a smarter search engine, Soar is built for the whole job. It researches colleges, scholarships, majors, and careers on authoritative data covering 1,800+ colleges, 6,700+ scholarships, and 250+ enrichment programs. It organizes lists, deadlines, and activities. It guides essays and self-discovery in the Writing Hub. And it prepares you for every session, all personalized to each student and remembered over time.
For IECs and school counselors, Soar keeps you connected with your students between sessions, helps them make real progress on their own, and makes your time with students count for more. It helps you meet the challenges of a changing college counseling world. Soar is free to get started, and you can do meaningful work from day one.
Built by a counselor who has been working with AI since before it was cool.
a member of HECA’s Business Partner program
Student data is protected
never sold, and never used to train AI models because we use the Anthropic API
How it works
Invite your families
Connect with your students and their families. Soar uses each student's information (GPA, test scores, college list, activities) to personalize every conversation from day one.
Work with them using AI
Research anything for a student: fit, cost, deadlines, scholarships, majors, careers. Soar pulls real data, remembers what you've discussed, and guides the conversation with thoughtful follow-up questions. When you research on behalf of a student, it goes into their shared record automatically. Build college and scholarship lists, generate meeting notes, make writing assignments, plan essays, and build activities lists.
Stay organized
Track each student's colleges, scholarships, summer plans, and activities in one place. Parents, students, and you see the same record and arrive at every session ready to do real work.
Why Soar, and not ChatGPT?
Keep using ChatGPT and Claude for your newsletter, client emails, and general research. Soar is what those tools would be if they had spent a decade in a college counseling office.
General AI does not know your student and can hallucinate acceptance rates and aid figures. Soar knows each student’s profile, works from authoritative data, applies real counseling methodology, and keeps a permanent shared record.
College is the gateway to careers and life
Soar also covers the parts of this work that have grown: careers and where a major actually leads, scholarships and the cost of college, and the enrichment programs that strengthen a student’s profile. Soar helps you cover the ground, so you can focus on the judgment and mentorship your students need as they plan their life.
Built to make you more effective
Soar is built to make your work better, not just save time. Families with AI in their pocket are asking what a counselor adds that a chatbot doesn’t. Soar helps you become the professional who teaches students to use AI well, who sees everything they explore, and who brings the judgment, mentorship, and honest conversations a chatbot never will. And Soar works alongside the tools you already use: Scoir, Maia Learning, College Planner Pro, and others.
What Soar does
- Research colleges by major, size, location, cost, culture, and fit, using real data on 1,800+ schools
- Estimate admissions likelihood from a student’s actual profile, with a plain-English explanation
- Search 6,700+ scholarships scored against each student
- Explore majors and careers, and search 250+ enrichment programs
- Analyze transcripts, including international transcripts and dual enrollment
- Organize college and scholarship lists, activities, and deadlines in one shared record
- Draft session reports and meeting briefs so you walk into every meeting prepared
- Coach essays in the Writing Hub, where humans do the coaching and Soar never writes the essay
From counselors using Soar
“It’s helped me go deeper. The surface-level first hour is gone, my students have already answered those questions, so now we start where the real conversation begins.”
“I jumped at the chance to differentiate my practice in a tangible way. Soar did that. It’s made me a better professional than I was before.”
Start free today
Free for up to three students, no credit card required. Add more students any time.
Sign up now — free for up to 3 studentsFor IECs and school counselors. Students and families join by invitation from their counselor.
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Are you a parent or student?
Soar gives your student a college and career planning partner that actually knows them, and gives you a window into the process. It works through your counselor, so if you’d like to use it, ask your IEC or school counselor to set up Soar and invite you. There’s a free tier for up to three students, so they can get started at no cost.
Learn how it works for families →